Let's Talk

About

Twelve years, five companies, one throughline.

Fig. 01 · Career Timeline

Where the work was done.

Fig. 02 · Operating System

The repeatable parts behind the visible work.

01

Brand Strategy

Positioning, narrative, architecture, category framing, brand foundations, and voice.

02

GTM & Product Marketing

Launch planning, ICP clarity, offer framing, sales collateral, pricing, packaging, and FAQs.

03

Community Growth

Identity-led programs, local communities, challenges, creator ecosystems, and user loops.

04

Content Engines

SEO libraries, video studios, topic intelligence, contributor systems, and repeatable publishing.

05

Revenue-Linked Marketing

MRR, ARR, CAC, acquisition, engagement, retention, pricing migration, and lifecycle signals.

06

Teams & Operating Cadence

Teams up to 16, agency orchestration, influencer networks, cross-functional alignment, and process building.

Fig. 03 · Credentials

Clarify the story. Build the system. Make growth easier to repeat.
10+
Campaign awards across industry forums
800+
Strategic alliances managed at H&R Block
50+
Influencers managed directly at FITTR
70+
Countries touched through community growth

Fig. 04 · Voices from the Work

What people who built things with me say.

"Gaurav is one of the most capable and dynamic Brand/Marketing managers I've ever worked with. I've collaborated closely with him on large-scale projects worth crores of rupees with leading brands, companies, and content creators, both Indian and international, and can personally vouch that he has far-reaching, in-depth domain knowledge and is highly flexible and motivated, traits that he works hard to cultivate among his team members as well. He will take on end-to-end ownership of any project and ensure successful delivery regardless of the timeline, scale, medium, budget, or stakeholders. No challenge will deter him from not only doing his best but driving his team to do the same."

Hossein Ashtari

Senior Program & Project Manager · AI Transformation & Change Leader · IIM Calcutta

Collaborated at FITTR, content professional Gaurav hired and worked cross-functionally with

linkedin.com/in/hossein-ashtari ↗

"Gaurav exhibited a relentless can-do attitude with talent to match. He is highly knowledgeable in his domain space of marketing and can be trusted by his peers as well as those in other departments to give his viewpoints in a manner that will elevate the discussion and improve overall results. He is known to be proactive, taking initiative and keen on follow through of all assigned projects. From a cultural fit perspective, he is and can be a strong asset to any team through his positive spirit and team-first attitude."

Rahul Kohli

Native Marketing Leader · Ex-IBM, H&R Block, UAE Exchange · ABM, Demand Generation, GTM, Brand Strategy

Senior at H&R Block, gave Gaurav the room to experiment during his formative years

linkedin.com/in/kohlirahul ↗

"I had the pleasure of working with Gaurav for close to 2 years at H&R Block India. He is highly knowledgeable in his domain space of marketing and can be trusted by his peers as well as those in other departments. He is known to be proactive, taking initiative and keen on follow through of all assigned projects. From a cultural fit perspective, he is and can be a strong asset to any team through his positive spirit and team-first attitude."

Rohan Parikh

Delivering Compassionate, Reliable & Personalized Home Care · US-based leader

Senior at H&R Block US, global exposure that shaped Gaurav's international marketing lens

linkedin.com/in/rohanparikhmba ↗

"I am delighted to recommend my colleague Gaurav for his outstanding work as a Brand & Marketing Strategist at Fittr. Gaurav consistently demonstrates a deep understanding of our brand and the market we operate in. His expertise in market research, analysis, and creative thinking allows us to launch successful campaigns that deliver measurable results. Fittr is fortunate to have Gaurav on our team, and I believe in his expertise and work ethic which places him as a strong candidate and a strategic executor."

Shashank Lalwani

Customer Lifecycle Professional · Customer Success · Digital Engagement · Data & Analytics · IIM Calcutta

Customer Success Head at FITTR, cross-functional peer, daily collaborator during FITTR's growth phase

linkedin.com/in/shashanklalwani ↗